With more than 2.5 million articles published each year, it has become increasingly difficult to make a study stand out. Taking the time to promote your research will increase readership of your work and raise your profile within the academic community.
Research promotion should begin right from the start. Ensure your title, abstract, keywords, and (sub)headings are effective. Remember to use the words that someone searching in Google would use to find your research.
If possible, publish open access. This will greatly improve accessibility of your paper to a much wider audience.
After this, you can promote your work at conferences and add links to recent papers to your email signature. You can also use some (or all) of the many tools designed to help you manage your online presence. Click on the mind-map below for more information.
Ultimately, the more effort you put in to promoting your work, the greater your changes of maximising the visibility of your publications.